Sustainability for the Future
The novel coronavirus or COVID-19 pandemic has seen a lot of changes in the ways several industries function. It has either brought new changes, or accelerated processes that were in the works already. The fashion industry has been evaluated time and again for its unsustainable ways, its hard-headed employment consumption, and the pollution it causes. It is said to produce 10 per cent of humanity’s carbon emissions along with being the second-largest consumer of our world’s water supply, according to the World Economic Forum. At Weave It we in the industry work on boundless growth, and anything in excess cannot be advantageous for the state the world is in today. Keeping all this in mind, consumers have begun rethinking their consumption patterns while confined to the four walls of their homes, realizing how much, or rather little, we need for survival. When a limited set of resources is available at hand for individuals who are usually used to being able to satisfy all their demands and meet all their wants, the ‘new normal’ is quite the alteration. Sustainable fashion is using materials and other avenues in a manner where ‘ecological integrity’ comes into the frame, rethinking the system we work in today and call for an alternative shift to ‘slow fashion’. We strive towards sustainability, emotional, ethical and ecological qualities. In terms of slow fashion we respect cultural diversity and use every resource at our disposal to keep in the ecological framework of the world we live in. Glaring at the realities such as greed, over consumption, superficiality, and a ‘wear to discard’ approach have become apparent and allowed consumers and brands to reflect on the true meaning and power of fashion. So going forward here at Weave It we have change our thought process to what we can do to help make the future, post-COVID-19, better.